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For the best quality and widest variety of fish in the area, visit White Swan Fish & Seafood. You will not be disappointed. Our prices are extremely competitive and we will do our best for you.


White Swan Fish & Seafood was established by Paul Williams, a local fisherman with over thirty years experience. He prides himself as being able to source the best quality fish, some of which is caught in his own boats or by other local fishermen.


Paul has his own smokehouse at Caister-on-Sea and is the only person in this area to prepare and smoke Kippers, Bloaters and Red Herring using the traditional Great Yarmouth method. He also smokes Haddock, Salmon and Mackerel. Other smoked products come from Lowestoft.


Crabs/lobsters come from Cromer, Shrimp from Kings Lynn and Cockles from Leigh on Sea. Other seasonal products available are Samphire and live Mussels from North Norfolk.


Our experienced fishmonger is able to prepare fish as requested and the friendly staff are always happy to offer cookery advice.


Catering orders can be prepared such as fish platters etc., at no extra charge. White Swan FIsh & Seafood offer a wholesale service as well as retail. A vac packing service is also available.



New to White Swan Fish and Seafood


White Swan Fish and Seafood is not only a fishmongers selling the freshest fish, shellfish and smoked fish, it is now a restaurant specialising in fish, although we provide meat and vegetarian alternatives  All dishes are freshly prepared daily using the highest quality local produce wherever possible.  


As well as the menu, we have a specials board which changes on a regular basis depending on the fish available.  Danny Jonas is our Manager and Rob DiFrancesco is our Chef.

Copyright © 2020 White Swan Fish & Seafood

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Restaurant is currently open for lunch Tuesday – Saturday 11.30 - 4pm.  We are taking part in the Eat Out to Help Out Scheme.  Evening service will be resumed in September, watch this space for the specific date.


Please ring 07519 772834 for reservations or use Facebook Messenger..